7M04160 Marketing

Nameofthe EP

7M04160 - Marketing

Code and Classification of Education

7М04 -Business, Management and Law

Code and Classification of Areas of Training

7М041 – Business and Management

Group of educational programs (EP)

М075 – Marketing and advertising

Languagelearning

Russian, Kazakh

The complexity of EP

120 credits

Distinctivefeaturesof EP

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PartnerUniversity (JEP) -

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PurposeoftheEP

Is coordinated with the mission of the university and is aimed at preparing the intellectual elite of the country with advanced entrepreneurial skills, fluent in three languages, demonstrating conceptual, analytical and logical thinking skills, creative approach in professional activities, able to work in national and international teams. lifelong learning strategy

Name of the degree awarded

Masteron Economic Sciences

Fieldofprofessionalactivity

Organizations and enterprises of all forms of ownership, regardless of the industry and field of activity; state and local governmentbodies and infrastructures; secondary and higher education institutions; interregional, interdepartmental and international research and expert consulting organizations

Learningoutcomes

LO 1 Demonstrate the mastery of a foreign language in interpersonal communication, professional activities, writing scientific articles.

LO 2 Analyze the main worldview and methodological problems, incl. interdisciplinary nature that arise in science at the present stage of its development, evaluate various facts and phenomena based on the position and category of the philosophy of science.

LO 3 Assess the development and effective use of personnel in the organization, own socio-psychological technologies for managing mass behavior.

LO 4 Apply the methodology of scientific research, effective teaching methods, critically evaluate the scientific organization of the work of a teacher of higher education, analyze the nature of pedagogical phenomena.

LO 5 Implement organizational procedures at the enterprise, make forecasts, develop proposals for creating strategic partnerships, using distribution channels and promoting goods

LO 6 Organize and effectively manage the resources of retail chain stores in order to successfully operate and develop them

LO 7 Manage marketing processes at the functional and instrumental levels, form tactical knowledge in the field of marketing; definition of a complex of marketing functions and their meaningful accumulation

LO 8 Develop promotional strategies and demand stimulation programs, taking into account demographic and psychographic factors of perception of goods by various categories of consumers

LO 9 Monitor and analyze the marketing activities of the organization and use the results to prepare management decisions, taking into account the specifics of the market

LO 10 Manage the development of text and graphic advertising materials for placement on digital platforms, website promotion in search engines and the global Internet network