6B04160 Marketing
PASSPORT of the EP
Nameofthe EP |
6В04160 –Marketing |
Code and Classification of Education |
6B04 -Business, Management and Law |
Code and Classification of Areas of Training |
6B041 - BusinessandManagement |
Group of educational programs (EP) |
В047 – Marketingandadvertising |
Languagelearning |
Kazakh, Russian |
The complexity of EP |
240 credits |
Distinctivefeaturesof EP |
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PartnerUniversity (JEP) - |
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PurposeoftheEP
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Рreparation of competitive bachelor sin marketing, creative lythinking specialists withhigh creative potential for professional activitie sin the field of decision-makingin marketing, management an dproductiontasks |
Name of the degree awarded |
Bachelor of Business and Management |
Fieldofprofessionalactivity |
- markets (commodity, information; capital, labor, etc.), - Stateinstitutions, - service companies (hotels, catering establishments, travel agencies, tour bureaus), - productionandintermediaryenterprises, - InternationalChambersofCommerce, - торговые tradinghouses, - Transportand communications, - Storage facilities, - Public organizations, - individualsandsocieties. |
Learningoutcomes |
LO 1 Communicate freely in a professional environment and society in Kazakh, Russian and English, taking into account the principles of academic writing and academic honesty LO2 Demonstrate socio-cultural, natural-science, professional development based on the formation of ideological, civil, spiritual and social responsibility, methods of scientific and experimental research LO3Develop recommendations for the introduction of new technologies for optimizing business processes and/or ICT projects of the organization. LO4 Develop strategies: brand management, visual communications, promotion, placement and e-commerce, having an idea of the categorical and conceptual apparatus of micro-, macroeconomics, marketing, logistics, commercial activities, branding, relationship and territory marketing. LO5 Carry out marketing research in the development of the company's strategy and tactics, using digital technologies and modern advertising tools LO6 Carry out marketing analysis, certification of products, using knowledge of the basics of commodity science, expertise of goods and services LO7 Analyze the sales performance of product assortment groups through the use of logistics systems and the work of sales services according to the statistical data of the region, country LO8 Develop corporate, functional and instrumental marketing strategies and tactics for their implementation LO9 To improve the competitiveness of industrial and commercial enterprises, using the main criteria and principles of accounting, management, marketing, entrepreneurship, finance and audit. LO10 To improve the efficiency of the implementation of the trade policy of enterprises, using the instruments of state policy, methods of regulating the foreign economic activity of Kazakhstan and other countries LO11 Conduct a comprehensive assessment of the effectiveness of enterprises, using a variety of Internet tools, research, entrepreneurial knowledge in the field of business informatization. LO12 of a team, defending one's point of view correctly, correcting one's actions and using various management methods. |